There are various methods to promote an online portal or website to maximize promotion efforts. This is true, especially for companies that depend a great deal on increased visibility of their products and services in the public domain. It is being increasingly found that customers and consumers these days are well informed of choices thanks to the wealth of information that is available, literally at fingertips.

While the Internet is flux with comprehensive tutorials, guides and PPTs that list the many ways and means to promoting portals, the effort is mountainous even for trained sales & marketing professionals. Experts opine that sometimes a broad outline covering a wide mygroundbiz of options works best for companies, regardless of their size and turnover, simply because the efforts are not concentrated wholly on one aspect and are distributed over a wide range.

Most of the online promotional activities are still centered on tried and tested methods like content marketing, email marketing, paid search engine advertising, social media marketing and SEO etc.

Broad outlines to get started

The best way to plan promotion is ‘to start at the very beginning’. Most of the time, companies draw up different strategies that work best for them according to market statistics, customer requirement, current economic conditions, operating costs and expected returns. But some guidelines can be drawn up on a very wide outlook, starting with the ‘basics of beginning’.